Marketing Consultant & Interim. Owner of Twist Consultancy. Currently Interim Head of eCRM for Travelodge.
Passionate about helping businesses better connect to people.
Experience across a wide range of marketing activity and verticals enables the creation and execution of deliverable customer contact plans and engagement strategy. These encompass all direct sales & marketing channels across digital and traditional for both B2B and B2C audiences.
Adept at using data insight to create segmentation strategies as the foundation for deploying targeted, relevant multi-channel programs with measurable success.
The ability to comprehend new information, technologies and processes quickly, enables the credible challenge of assumptions whilst working both strategically and in detail. Good humour maintains collaboration.
Data Management, Modelling & Visualisation
Customer Segmentation and Profiling
Email and Web Conversion Rate Optimisation
Automated and Triggered Digital Marketing
Email Programme Deployment
Customer Touchpoint Mapping
Customer Satisfaction Research
Engagement and Relationship Strategy