Claire joined LIDA, M&C Saatchi’s Customer Engagement agency, in 2013 following 14 years of experience managing global client relationships at top digital direct agencies including OgilvyOne and Iris. Claire has led a range of high profile clients including American Express, Unilever (Dove, Hellmanns, Slimfast), SAP and Sony Ericsson.
At LIDA, she has been fundamental to the growth and success of the O2 business across multiple business units and disciplines. Her key responsibility was management of teams focused on delivery of direct and digital communication programmes that merge creativity, tech and data to drive customer engagement, growth and retention.
She took over as Managing Director in July 2017 and now has day-to-day responsibility for the effective running of the business, driving the agency’s culture and vision and expanding LIDA’s offering for their clients.