Alan Steele, Data strategy and channel insight specialist.
Working in the Marketing and Advertising Sector, Alan has over 14 years’ experience in Sales and Marketing. Having previously worked for the Lloyds Banking Group he gained valuable experience in Wholesale and International Banking, working on a number of strategic project initiatives, developing investor relationships between Asset Finance and the Retail networks. During his time at Experian Alan led Business Development in Scotland across all market sectors, with particular experience in retail and also the finance and insurance arena (direct and broker facing); delivering a number of key strategic projects and, indeed, winning the business elite award in 2013. Latterly in his current Business Development role, Alan is currently developing a marketing strategy and data insight proposition for a well-established data/printing/fulfilment/postage business in the west of Scotland.
Particular areas of specialism include integrated marketing, Customer Relationship Marketing, data strategy, customer insight and product development, digital marketing and platform solutions.