DMA insight: Customer Engagement, automotive
13 Feb 2018
What’s driving engagement forward in the automotive industry?
We asked consumers how they engage with automotive brands, from manufacturers to dealerships, as part of our Customer Engagement: Focus on automotive report. Their answers revealed that functionality and transparency are extremely important to the purchase process, but also that there is a lot of work to be done before purchasing shifts online.
Our latest infographic explores what charges consumers and how the automotive industry can put the pedal to the metal in the race toward winning customer loyalty.