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Time of the season: how coffee pods highlight the need for perfect timing

Loyalty is complex. Customers display a range of behaviours. However, new research from Bain & Company focuses on the importance of timing your brand’s communications. 
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  • 721 views

GDPR: European legislation, global concerns

The GDPR is fast approaching and marketers are expressing their concerns. We review the latest research in to attitudes to the new legislation from NetApp.
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  • 1164 views

DMA insight: Consumer attitudes to privacy

Data and privacy are the hottest topics in the marketing industry - but what do consumers think about information sharing, data exchange and trust? Learn more with our latest DMA insight: Consumer attitudes to privacy, created in association with Acxiom.
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  • 1456 views

Wheat and chaff: precise, emotive marketing is the key to success

Keeping marketing direct and consumer-focused will be key in generating stable relationships with individuals, according to the speakers at Consumer Marketing 2018
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  • 595 views

DMA insight: Marketer email tracker 2018

Email – is it still the key channel for marketers? How should we be using it in the brave new world of GDPR? Hear from your peers and learn the challenges marketers are facing with our marketer email tracker 2018.
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  • 1280 views

DMA insight: Customer Engagement, top auto brands

How can you refresh your approach to customer engagement in the automotive sector? What could you learn from leading automotive brands to use in your own business? Our latest insight puts you in the driving seat, looking at customer behaviour in the top auto brands.
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  • 1141 views