Is transparency the key to making consumers happy with data sharing? Ahead of GDPR our latest report, created in partnership with Acxiom, digs deep into how we all feel about data and how businesses can create trust with their customers.
Large and emotionally-charged purchases make the automotive sector unique. They’re also what makes engagement in the industry so challenging. Our latest infographic explores consumers’ top factors for choosing and engaging with an automotive brand.
How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
As May 2018 edges closer, we've rounded up our key GDPR infographic snapshots. From B2B marketers to a GDPR checklist, from data audits to the six legal bases of processing data, we've been busy keeping the industry informed on the front foot as GDPR looms.
Top automotive brands, methods of car purchasing, new ways to engage and more: in our latest Customer Engagement research piece, we investigate trust in the auto sector and how auto brands can move in to pole position.