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Global data privacy: What the consumer really thinks

Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
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  • 355 views

GDPR: A consumer perspective

What do the people you market to think about GDPR? Is the direction of travel of the legislation understood or still shrouded in mystery? Dig in to the latest DMA and Acxiom research and take a look at the present and the future of the data exchange landscape.  
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  • 1336 views
Member Content

GDPR and you, chapter five

As we enter a new era of data management, we present to you our fifth in a series of surveys on marketers’ attitudes towards the new legislation – equipping you with key insights into the state of UK marketers’ attitudes, awareness and preparedness to the GDPR.
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  • 669 views

The data explosion: collection and refinement of consumer data

New research from McKinsey investigates how businesses can derive value from the mountain of consumer data, by collecting the right data and refining it adequately.
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  • 348 views

Time of the season: how coffee pods highlight the need for perfect timing

Loyalty is complex. Customers display a range of behaviours. However, new research from Bain & Company focuses on the importance of timing your brand’s communications. 
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  • 453 views

GDPR: European legislation, global concerns

The GDPR is fast approaching and marketers are expressing their concerns. We review the latest research in to attitudes to the new legislation from NetApp.
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  • 750 views