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MBA founder & Economist EVP join the DMA Board

Stephen Maher, Founder and CEO of MBA, and Mark Cripps, EVP of Brand and Digital Marketing at The Economist join the Board of the DMA to support the future growth and development of the industry
  • 471 views

Transparency is the key to making more consumers happy with data sharing

In the run-up to GDPR, new research from the DMA and Acxiom shows that people are increasing happy about the data they share, but transparency is the key to taking this to the next level
  • 718 views

Email’s ROI increases, despite concerns about testing and GDPR

Amid worries about the testing and the incoming GDPR, email continues to show strong results for every pound spent on it, according to the DMA’s latest research
  • 2635 views

DMA and ICO update to TPS system

New changes will ensure the service is as up-to-date as possible
  • 707 views

DMA Grand Prix win goes to the British Army and Karmarama

This is Belonging’ campaign for the British Army takes home the top prize at the DMA Awards 2017
  • 844 views

Kate Wells, Rosie Clarke and Roberto Cutrera win DMA Breakthrough Award

The judges have spoken and students from Birmingham City University have come up trumps with a breakthrough way to deliver on the Barclaycard brand promise
  • 891 views