Curate By

  • Theme
  • Sector
  • Channel
  • Show All
X

Connect to

X

New global study reveals consumers are happy to share their data

Despite cultural and economic differences, new research from the GDMA, UK DMA and Acxiom, shows consumers’ around the world take a similarly pragmatic approach to sharing their data
  • 220 views

81% of UK marketers feel ready for GDPR, but a concerning number believe their employers may not be

GDPR awareness is at its highest level since 2016 and 81% of marketers feel prepared – although 7% say their employers still have no plan in place
  • 243 views

New Chair of DMA Scotland calls for brands to be brave in the face of GDPR

Comments come as Standard Life’s Firas Khnaisser takes over as new Chair of DMA Scotland and LIDA’s Kerrie Hull as Deputy Chair
  • 234 views

Talking to customers about their data is the key to GDPR

Consumer awareness of the new data laws directly increases comfort in data sharing, according to new research from the DMA and Acxiom
  • 244 views

DM Trust funds training to help businesses better support vulnerable consumers

Half of all consumers could be vulnerable, but with just 4% of contact centre staff saying they know when they’re speaking with someone that’s potentially vulnerable, the DM Trust has committed its support to an important training programme to help
  • 469 views

Winners of the DMA Customer Engagement Labs prize announced

The DMA’s one-day immersive hackathon tackled a live brief from Crisis to boost brand awareness for the charity, hosted by dunnhumby
  • 416 views