#writerscrawl2018 - Words are experiences

Lab's Daryll Scott talks us through the impact of language and how to use words to get your audience to do what you want. 
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#writerscrawl2018 Q&A with RAPP, OLIVER and Lab

#writerscrawl is here – and the creativity is palpable. Catching up with a few of the week’s hosts - RAPP, OLIVER and Lab - we asked everything from what words mean to them to the importance of linking imaginative minds.
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A copywriter’s reading list

12 of the best books for copywriters that inspire, motivate and help get those damn words on a page
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The DMA Future Writers Lab

Our project brief to rebrand mentall illness
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The voice of a generation: Who’s the modern day Dylan?

Bob Dylan revolutionised the protest song in the 1960s. Who’s following in his footsteps by bringing a voice to the movements of today? Explore the artists who are using their lyrics to get a generation engaged.
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14 words and phrases we’re gladly waving goodbye to in 2018

Copywriters, take heed. These are the words we don't want to see anymore.
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Upcoming IDM copywriting courses

Do you have the creative itch you need to scratch? The IDM has courses for copywriters at all levels and abilities, from those just starting out to experienced hands.
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I, Human

Copywriters, embrace AI. Chatbots could be funding your next paycheque. 
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Your voice is a weapon

From the established greats to the newest artists turning the form on its head, the appetite for poetry has returned, and it isn't about haikus and rhyming couplets anymore. 
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