It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
A masterclass in poke-fun-at-yourself copy. As part of our #writerscrawl2018 festival week, OLIVER invited us for a closer look at the writing process behind their best writing award-winning campaign for The Guardian, The Media Planner.
Brand conversations; the good, the bad and the ugly. Production company, Cherryduck provide their insight into the hashtag’s history, as well as a closer look at those who got it right, and those who got it oh-so-wrong.
It’s begun. An evening of networking drinks and a display of some of the finest work from our Future Writers’ Labs hosted at the DMA house officially opened the festival – getting everyone excited for the week ahead.
#writerscrawl is here – and the creativity is palpable. Catching up with a few of the week’s hosts - RAPP, OLIVER and Lab - we asked everything from what words mean to them to the importance of linking imaginative minds.