#writerscrawl2018 – Anatomy of award-winning copy with OLIVER

A masterclass in poke-fun-at-yourself copy. As part of our #writerscrawl2018 festival week, OLIVER invited us for a closer look at the writing process behind their best writing award-winning campaign for The Guardian, The Media Planner.
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#writerscrawl2018 – Signs of the times

The power of protest and what we can learn from the writing of placards. The breaking down of a form that forces you to reconsider with Wunderman.
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#writerscrawl2018 – The power of the #

Brand conversations; the good, the bad and the ugly. Production company, Cherryduck provide their insight into the hashtag’s history, as well as a closer look at those who got it right, and those who got it oh-so-wrong. 
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Anatomy of award winning copy with OLIVER

How do you get cynical media buyers to sit up and take notice? It’s a challenge OLIVER relished in when writing for The Guardian last year.
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Introducing the #writerscrawl2018

It’s begun. An evening of networking drinks and a display of some of the finest work from our Future Writers’ Labs hosted at the DMA house officially opened the festival – getting everyone excited for the week ahead.
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#writerscrawl2018 - Words are experiences

Lab's Daryll Scott talks us through the impact of language and how to use words to get your audience to do what you want. 
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#writerscrawl2018 Q&A with RAPP, OLIVER and Lab

#writerscrawl is here – and the creativity is palpable. Catching up with a few of the week’s hosts - RAPP, OLIVER and Lab - we asked everything from what words mean to them to the importance of linking imaginative minds.
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A copywriter’s reading list

12 of the best books for copywriters that inspire, motivate and help get those damn words on a page
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The DMA Future Writers Lab

Our project brief to rebrand mentall illness
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