It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.
It’s begun. An evening of networking drinks and a display of some of the finest work from our Future Writers’ Labs hosted at the DMA house officially opened the festival – getting everyone excited for the week ahead.
#writerscrawl is here – and the creativity is palpable. Catching up with a few of the week’s hosts - RAPP, OLIVER and Lab - we asked everything from what words mean to them to the importance of linking imaginative minds.
Bob Dylan revolutionised the protest song in the 1960s. Who’s following in his footsteps by bringing a voice to the movements of today? Explore the artists who are using their lyrics to get a generation engaged.