An abundance of online marketing channels has transformed the way customers engage with brands which has created huge opportunities for organisations to capture additional insight into customer’s preferences. However, many brands are struggling to connect this data with offline customer...
Everyone strives to deliver exceptional customer experiences, but sometimes the simple things undermine the greatest of efforts. Take a look at our infographic to see how a lack of document control can severely impact an organisation's success.
One can see the appeal of digital marketing. It’s cheap, it’s measurable, it’s modern, and it’s chic. But it’s not always the best way to promote your business. After all, when was the last time you heard someone say how much they loved a pop up ad?
The new data protection act has thrown words such as ‘anonymisation’ and ‘pseudonymisation’ into the spotlight, but what do they mean? How and when are they useful? Is there an opportunity we shouldn't overlook.