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THE BIGGEST AND BEST PROMOTIONAL OPPORTUNITIES OF 2018 (POSSIBLY)

I'm curious. So many marketers, agencies and publishers alike have already foretold the future of consumer trends for 2018, but how many have played them against each other in an attempt to truly understand what the next big thing is? 
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  • 118 views

What is a Data Scientist?

There is currently a huge shortage of data scientists, with Britain expected to create an average of 56,000 big data jobs a year until 2020, but what exactly does a data scientist do?
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  • 135 views

Top marketing trends for 2018

At Accord we know that, in marketing, staying ahead of your competitors is key. It requires creative thinking, innovation and a strategy that is underpinned by meaningful data-driven insights. So, what are our top five marketing predictions for 2018?
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  • 131 views

7 Signs Your Email Signature Needs a New Year Service

We’d be very surprised – and slightly worried if sorting out your email signature was at the top of your New Year resolutions list.   But once you’ve started your new fad diet, joined the gym (and maybe even gone there), and booked the Italian language...
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  • 192 views

PROGRAMMATIC MAIL: Integrating Digital Media with Physical Media

Are you losing customers at critical stages in the buying journey? Are your response rates lower than you’d like? Could you offer your customers something that would make them more likely to act? If you answered YES you should test programmatic mail.
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  • 140 views

Autistic Spectrum Conditions in the workplace: the next step

‘People with autism can have exceptional talents and by making some straightforward adjustments can prove to be a tremendous asset to business. We need to do more to make use of those talents.’ Lord Freud, Minister for Welfare Reform.
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  • 144 views

The Renaissance of Mail

Unloved, misused and overlooked. Could 2018 be a turnaround year for mail?
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  • 191 views

Meltdown & Spectre: The security flaw that affects us all

This week, Google's in-house security team known as Project Zero announced details of multiple major security flaws affecting processors dating back as far as 1995 from Intel, AMD and ARM CPUs, regardless of the operating system – so there won’t be anyone unaffected here. 
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  • 55 views

Back in the game

Tinder and a history of togetherness, a previously unreleased David Bowie demo and the new and improved Captain Birdseye. DMA's Writing Manager, Rosanne Stewart tells us more.
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  • 771 views