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To me, to you

Firenados, a sleepover at The Great Wall of China, and a new and deeply understated look for Burberry. The world this week, as seen through the eyes of DMA writing manager, Rosanne Stewart. 
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  • 360 views

What are the benefits of pre and post-sale attribution?

An abundance of online marketing channels has transformed the way customers engage with brands which has created huge opportunities for organisations to capture additional insight into customer’s preferences. However, many brands are struggling to connect this data with offline customer...
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  • 25 views

DMA Scotland welcomes the Edinburgh and South East Scotland City Region Deal

The agreement signed by the Prime Minister, First Minister, local government heads and universities seeks to make Edinburgh the ‘data capital of Europe’.
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  • 124 views

Infographic - Are you in control of your customer communications?

Everyone strives to deliver exceptional customer experiences, but sometimes the simple things undermine the greatest of efforts. Take a look at our infographic to see how a lack of document control can severely impact an organisation's success.
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  • 73 views

Facebook's new ad transparency initiatives

Following a recent fine for failing to protect users’ information, Facebook’s move to transparency continues.
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  • 66 views

5 stage lead nurturing email checklist

An email lead nurture campaign is crucial for turning a lead into a fan and then a customer. Follow this checklist for a stunning drip campaign that shows your credibility and authority.
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  • 34 views

Joining The Movement - Why animation works in Email

GIFS, videos, animation...they can all make your emails come to life. Join the movement of email moving forward in the latest blog from the Email Council
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  • 300 views

Think Digital. But Don’t Forget The Print

One can see the appeal of digital marketing. It’s cheap, it’s measurable, it’s modern, and it’s chic. But it’s not always the best way to promote your business. After all, when was the last time you heard someone say how much they loved a pop up ad?
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  • 257 views

Anonymous and pseudonymous data: Are they actually important?

The new data protection act has thrown words such as ‘anonymisation’ and ‘pseudonymisation’ into the spotlight, but what do they mean? How and when are they useful? Is there an opportunity we shouldn't overlook.
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  • 149 views