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GDPR: European legislation, global concerns

The GDPR is fast approaching and marketers are expressing their concerns. Reporting for Econsultancy, technology reporter Patricio Robles reviews the latest research in to attitudes to the legislation from NetApp.
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  • 43 views

Creative Data 2018: Preparing humans for battle in robots vs. grads

Ellis Mees talks about her experience as a student at Birmingham's Creative Data Academy.
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  • 12 views

Charcoal activated vegan croissants

Peculiar pasty, AI therapy, Weatherspoons ditching social and a secret hospital for criminals. This week, as told by DMA writing manager, Rosanne Stewart. 
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  • 295 views

Creative effectiveness in door drop – examples from 2018

The DMA Door Drop hub delve into Creativity in Print, showcasing some of the best Door Drops to grace our doormats in 2018
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  • 55 views

DMA at APPG Data Ethics Roundtable

The DMA contributes to Pictfor and the All-Party Parliamentary Group on Data Analytics’ roundtable discussion on technology and data ethics.
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  • 14 views

Direct Mail Marketing and Legitimate Interest: Be reasonable!

Organisations often plan to take an oversimplified approach to direct mail using Legitimate Interest to send post on all topics to everyone. The core of this principle is the reasonable expectation, the challenge is that people's expectations differ.
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  • 153 views

DMA insight: Consumer attitudes to privacy

Data and privacy are the hottest topics in the marketing industry - but what do consumers think about information sharing, data exchange and trust? Learn more with our latest DMA insight: Consumer attitudes to privacy, created in association with Acxiom.
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  • 440 views

Struggling with GDPR? Try our chatbot.

If there’s one word that already rules 2018 that word is ‘data’.
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  • 382 views