The GDPR is fast approaching and marketers are expressing their concerns. Reporting for Econsultancy, technology reporter Patricio Robles reviews the latest research in to attitudes to the legislation from NetApp.
Organisations often plan to take an oversimplified approach to direct mail using Legitimate Interest to send post on all topics to everyone. The core of this principle is the reasonable expectation, the challenge is that people's expectations differ.
Data and privacy are the hottest topics in the marketing industry - but what do consumers think about information sharing, data exchange and trust? Learn more with our latest DMA insight: Consumer attitudes to privacy, created in association with Acxiom.