When & Where?
Tuesday, 17th April 2018
DMA member: Free
Non member: £50 (+VAT)
May 2018. GDPR. Marketing is about to change forever, and deciphering the ins and outs of an industry-changing legislation is a full time job. That’s why we employ solicitors – so they can do the work for you.
Join the DMA’s experts in GDPR policy as they provide guidance and legal advice that's relevant for your business.
The session covers existing and impending law and discusses life for marketers post-GDPR, addressing your concerns and answering your questions on the value of data management, and the steps you should be taking to be fully compliant.
DMA solicitor James Milligan, and Zach Thornton, external affairs manager will lead the session.
- Discuss how the GDPR will affect marketing, and break the legislation down to the key principles you need to know
- Speak about the ICO’s GDPR consent guidance and other lawful ways to process your data
- Delve into individual rights and the ePrivacy regulation
- Discuss policy ramifications for profiling
- Cover the provisions that promote accountability and governance
Concluding with an interactive discussion on non-consented data facilitated by Sara Watts, director DMRI and chair, DMA North council. We welcome Gianfranco Cuzziol, director of CRM, Intermarketing, Lisa Chapman, head of client services, Gecko, and Simon Hill, director, Extravision to the panel.
The DMA works closely with the Information Commissioner’s Office and the Department for Business, Innovation and Skills and lobby on legislation affecting data protection, big data, nuisance calls and contentious issues associated with one-to-one marketing.
You’ll have the opportunity to ask questions specific to your business and this update is ideal for professionals in compliance roles, business owners and marketers who take best practice seriously.
To view the full agenda, please click here.
For all enquiries regarding this event, including sponsorship opportunities, please contact Lucy Chapman.