It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Global data privacy: What the consumer really thinks

Compiled in collaboration with the GDMA and Acxiom, our latest report reveals how consumers around the world take a similarly pragmatic approach to sharing their data, and more.
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Customer Engagement: The latest IDM training

Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
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  • 2470 views

The American Apparel guide on how to make a comeback

American Apparel is attempting to revamp its identity, embracing its past while ushering in desperately needed change. But what caused this drastic need for an overhaul?
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Call for speakers: Customer Engagement 2018

Customer Engagement 2018 is the flagship engagement summit of the DMA's packed engagement events calendar - and a great opportunity to speak. Taking place in September, discover how to get involved.
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DMA insight: Customer Engagement, top auto brands

How can you refresh your approach to customer engagement in the automotive sector? What could you learn from leading automotive brands to use in your own business? Our latest insight puts you in the driving seat, looking at customer behaviour in the top auto brands.
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  • 1010 views

Stop making us feel sad. How tapping into our other emotions is the key to success

We creatives have spent too much time tapping into "the feels." It's time to ditch the drippy in favour of other emotions that inspire consumers.
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DMA insight: Customer Engagement, automotive

Large and emotionally-charged purchases make the automotive sector unique. They’re also what makes engagement in the industry so challenging. Our latest infographic explores consumers’ top factors for choosing and engaging with an automotive brand.
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  • 1257 views
Member Content

Marketer email tracker 2018

How aware are marketers about the GDPR? And what are they aware of? What are their plans? Understand this, more insight on the place of email in marketing strategy, email testing approaches and best content techniques in email with our 2018 tracker. Produced in partnership with dotmailer.
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  • 2798 views

Put it away! These brands are calling for customers to put an end to their smartphone addictions

Like canaries in the mines, these brands are crying out for customers to put their devices away and reconnect with friends and loved ones.
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  • 607 views