It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.

Better engagement means better business.

Centennials are officially in the game

A new generation is here and is driving real, immediate changes in the marketplace. Understanding Centennials, how they behave and what they believe is a must for every marketer, don’t miss the boat
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Evolving the customer journey survey – call for responses

The DMA is launching the new 'Evolving the customer journey: Omni-channel, digitalisation and technology trends' survey, in association with Williams Lea Tag (WLT).
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DMA insight: Consumer privacy - the global view

Our latest DMA research, created in partnership with Acxiom and Foresight Factory, investigates consumer attitudes to privacy in 10 nations worldwide.
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World Cup marketing campaigns 2018

The World Cup might arguably be the world’s greatest stage for sporting rivalries, but it’s also the perfect occasion for brands to show us what they’ve got. 
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Customer Engagement: The latest IDM training

Learn how to carry your most important people - your customers - with you every step of the journey your business takes with the latest IDM training
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Big sports event, big data opportunity

Why data-driven campaigns are a great way of boosting engagement during popular sports fixtures like the UEFA Champions League final.
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Three-quarters of Brits are loyalty card-holders - But be wary of younger customers

YouGov and Mando-Connect analyse UK shoppers' affinity for loyalty programmes: British women, more than men, love being rewarded by their favourite brands. Now business need to win young shoppers' hearts.
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Be more toddler

Looking for an innovative way of sparking improved customer engagement? Try embracing your inner child.
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  • 418 views

Customer Engagement Labs

The DMA’s Customer Engagement Labs will revolutionise how you engage with your customers.
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  • 628 views