It seems obvious. If you build a rapport with your customers, and you have something they want, then they will buy from you again and again. We want to know what builds this rapport. We know creativity, data and technology are factors but we don’t know how the interplay works. That’s why we developed our Customer Engagement campaign, to find out what makes brilliant engagement, for the benefit of marketers and consumers everywhere.
YouGov and Mando-Connect analyse UK shoppers' affinity for loyalty programmes: British women, more than men, love being rewarded by their favourite brands. Now business need to win young shoppers' hearts.