Neurodiversity, AI versus the pen and more
This month we’re welcoming a new face, predicting the future of the copywriter, looking at mail’s place in the marketing landscape and inviting you to get more involved with the DMA – take a look at the latest goings-on.
This month's top news
We are delighted to welcome autism expert Matt Trerise as a neurodiversity consultant to the DMA. While Matt will continue to work part time for the Bristol Autism Spectrum Service (BASS), he brings with him a wealth of hands on experience in helping leading organisations to develop neurodiversity programmes.
If your organisation is interested in harnessing the power of neurodiversity and you'd like to have a chat about the many benefits, where to start and the advice and support which is available, please get in touch with Hannah.email@example.com
A date for your diary:
The future of the writer
Copywriters! Run for your lives! Well, maybe not that drastic. Join us for a closer look at artificial intelligence and what it might mean for copywriters at Copywriting Club – Bristol.
It's also good to know…
Mail is still a crucial fixture on the marketing landscape, with over £2 billion spent each year in UK marketing and advertising spend. But the channel has lacked an independent measurement body.
To address this, a joint industry committee (JIC) has been created and unites key organisations across marketing to create a standard measurement system for the readership and usage of mail.
The JIC is a crucial step in ensuring mail continues to thrive in a noisy marketing environment. Click here for full details and the free data which is available to you now.
Additionally, the DMA West and Wales regional council currently has a number of vacancies. If you would like to join our team of volunteers and help to champion the interests of the data and marketing community throughout the South West and Wales, do get in touch with Andrew.firstname.lastname@example.org.
With a focus on community growth and engagement, the aim of the council is to connect marketers with guidance and best practice and also to educate through networking and knowledge sharing. Our next meeting is at 3pm on 17 May, so why not come along?
We're also looking to grow our recently formed Midlands working party. So if you're based in the midlands and would like to help us to develop and implement the exciting range of initiatives and events which we have planned for this thriving part of our region, please get in touch with Andrew.email@example.com
And don't forget, as May approaches - the DMA is here to continue to advise you on the GDPR. We have all the latest guides available online, or you can speak with one of our in-house solicitors who will be happy to answer your questions.
Andrew Buffrey, community manager, DMA west and Wales