After a few days of intense debate and judging, it was time to celebrate the reveal of the shortlist for the 2017 DMAs. We gathered our judges and guests at the Haymarket Hotel for an evening of drinks and dancing as we came face-to-face with this year's contenders.
To help you get your entry in shipshape and over the line ahead of the late entries deadline of Friday 22 SeptemberYou, take a scroll through these 10 steps. Think of them as your shortcut to glory, your treasure map, an Aladdin's cave of Awards hints and tips, nods and winks.
Paul Stockdale is head of delivery at POSSIBLE - and the next in our series of interviews with Awards talent partners Gemini People. Read on for journey through the highs and lows of producing quality work
33 categories. Each one presided over by a chair charged with maintaining the highest standards - and responsible for creating a stellar shortlist. So who are they? What do they expect from work in the categories they'll manage? And how can you impress them?
Well, some awards are made from metal. Not all. And not ours. But we digress: what did some of the industry's brightest brand minds say about the value of awards, DMAs included? Find out, featuring TM Lewin, The Economist and Unibet.
There are 33 DMA Awards categories and each one is presided over by a category chair. Learn who they are, what they want from the work you enter in their category - and get a taste for their predictions for the DMAs 2017.
Chris Whitson is strategy partner at MW London – and the next interviewee in our series with DMA Awards talent partners Gemini People. Tap into a wide-ranging discussion on tech, talent and the DMAs themselves.