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Responsible marketing training with the IDM


To meet the Accountability requirements of the GDPR, the ICO expects companies to demonstrate awareness at every level of their organisation.

The IDM offers a wide range of GDPR learning options to help your staff understand the regulations and apply the theory in day-to-day practice.

View the full portfolio here.

DMA members can book onto these courses at the IDM member price.

When booking with the IDM please inform the Customer Services team that you are a DMA member to qualify for the IDM member price.

The IDM Award in GDPR is a foundation level qualification giving an essential overview of the fundamentals of the GDPR. A must-have qualification, equivalent to a QCF Level 4, this online course is self-paced and can be completed within a matter of hours. Enrolment open

Gain an understanding of the fundamentals of the upcoming regulations with the IDM’s GDPR: The Basics course, a comprehensive two hour evening seminar. Next available date – 13 June.

For a face-to-face, one-day course, the IDM’s GDPR: Essentials is held in London and cities across the UK and provides a fundamental overview to give you a solid grasp of everything you need to know about the GDPR. Next available date - 28 June.

A new course on the IDM GDPR portfolio, GDPR: Essentials B2B, will give a comprehensive overview of the GDPR and the preparations B2B marketers need to make to be compliant in time. Next available date - 27 June.

GDPR: In Practice is an intermediate-level 1-day workshop ideal for those who already have a foundation knowledge of the regulation and require a more hands-on approach to developing a GDPR business plan. A chance to pass real-world scenarios from your business to a leading GDPR expert. Book now

Learn to structure your GDPR messaging and communications so that you say the right things, in the right way with our Copywriting for GDPR course. Next available date – 10 July.

The IDM Professional Certificate in GDPR was awarded the Memcom 2018 Best Training or Accreditation Initiative and will provide DPOs and senior marketing managers with a solid working knowledge of the practical implications of the GDPR. This Professional qualification has been validated by the DMA. Online enrolment open.

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